There are very few stops on the TOUR route that compare to the magic that is Riviera. Beyond the mystique and history that surrounds this venue, the PGA Tour deemed the Genesis Invitational an “Elevated Event,” which means the purse size goes to 20M USD. Arguably the best players in the world show up to compete, including one (whom we all know) making his 2023 debut.
On the Callaway Performance Trailer, it was business as usual. In all honesty, most of the MAJOR tweaks regarding Paradym have been sorted over the previous three to four weeks. So beyond the typical loft and lie checks, there wasn’t a TON of activity to speak of.
If there is one nugget to consider amongst what we are seeing on TOUR, it’s that a high percentage of our staff are lofting up (.5 degrees) on AVG with Paradym. For example, Xander is closer to 10, Rahm is closer to 11.5, and Hadwin is north of 12.
Why? In my opinion, its a few things but mainly its the stability of the head and the spin robustness. In the past, at higher lofts, spin would spike, but with Paradym, it doesn’t, so it allows players the ability to add loft for optimal launch and spin, all while not sacrificing distance. Loft=Control. So as faces are pushed to the limits in regards to COR, Paradym is pushing the efficiency (loft+spin+launch+ball speed) to a totally new realm.
Close to 85% of our staff have switched to the new model, which is an insane number, with more coming, including Sam Burns, who is part of a bigger experiment that I hope to explain later. So for anyone wondering why the switch hasn’t happened for Sam? My answer is there is a reason, an awesome reason, and if I’m able to share the story, it’ll blow your gear head hair back.
JUST IN CASE YOU MISSED THE MON/TUES Galleries!!
On site at RIV, we had: Tour Manager Joe Toulon, Performance Reps Kellen Watson, and Dean Teykl. Tour Tech Greg Shaw. Wedge stamper to the stars Anthony Taranto, the GOAT Roger Cleveland, and Odysseys Cody Hale and Eric Stubben.
PARADYM BY THE NUMBERS
Paradym By The Numbers
Total Callaway Drivers in Play: 25
Total Paradym: 20
Non-Staff Paradym in Play: 6
Most Used Paradym (Field): Paradym TD 17/20 85%
Staff Paradym Usage: (14/17) 82% Burns, Noren, Detry in Rogue ST
Chef Ticket of the WEEK: Xander’s Back-Up Paradym TD HL 3-wood
Markus Byrd WITB:
I’ll be doing a WEST COAST WOW Journal next week, and also, as mentioned before, I have a STEPH CURRY FITTING VIDEO, which is on FIRE.
Have a great weekend!!
LFG
JDub
