I have never seen it as busy on the truck as it was this week in Palm Desert. The Paradym buzz is REAL; not only did the bulk of our staff have it in play, but we also had a few more non-staff put it in play. In addition to the sheer volume of products flying out the door, some pretty compelling discoveries were made this week.
If this is a sign of things to come, it’s going to be a WILD year.
On site, we had: Tour Manager Joe Toulon, Tour Performance Reps Kellen Watson, Johnny Thompson, and Dean Teykl. Tour Techs Greg Shaw and Simon Wood. Wedge Master to the stars Anthony Taranto and Odysseys Cody Hale and Eric Stubben.
Let’s start with the numbers:
Total Callaway Drivers in Play: 35
Total Paradym: 21
Total Non-Paradym: 14
Non-Staff Paradym in Play: 6
Staff Conversion: 75% (REALLY SOLID in week 3)
Most used Paradym model: Triple Diamond 16 Total
Off to an incredible start
Few things we learned…
#1 Paradym Standard fairways are just what I thought they were…a sleeper hit.
The main reasons are these a) It sits into the ground perfectly. The mid (not low) profile sits flush with the ground and gives the players confidence and the appearance of loft when looking down. b) It launches HIGH with low spin. Even lower than TD. c) It has a very neutral CG, so working the ball left and right is simple. We had one non-staffer put the 3 and 5 wood in play this week amongst other staffers like Robbie Shelton and Will Gordon.
#2 Paradym Triple Diamond is even more forgiving than even I thought…
Multiple player comments on ball speed and spin retention out of the heel and toe. For example, one Ryder Cup/Major winner was shocked at the performance out of the toe. “That ball is supposed to turn left, not gently fall left…LOL” “That’s crazy, and it’s still spinning at 2200…how is that possible?” This is one of many players that are experiencing firsthand the magic of the 360 Carbon Chassis. We saw this a bunch in testing but this week it took the discovery to the next level…Jon Rahm was getting 179-180 OUT OF THE HEEL!!!
#3 Paradym hybrids may get more Tour play than I thought…
For the very same reason that the Paradym standard fairway woods will…they sit into the ground perfectly, and the launch conditions are ideal. High launch, mid to low spin. Look for your players that use a hybrid to replace a 3 or 4 iron to make the switch. Like Christiaan Bezuidenhout….
Check out the Tour Galleries from Amex here: